Driving business growth and reducing overhead costs remain the top priorities of any business. Many business owners fail to connect these two functions to logistics sustainability. Usually, sustainability is applied to ensuring operations do not negatively impact the environment. However, achieving sustainability revolves around reducing, not eliminating, the causes of environment problems. Instead, a sustainable solution in the transportation industry focuses on improving individual operations and movements to increase the efficiency of transportation. Obviously, a shipper cannot actually control everything, but it can control how its companies’ products make it from location to location. Let’s take a look at how logistics sustainability lowers a company’s carbon footprint and increases customer affinity for your brand.

1. Reducing Emissions

Since the transportation industry involves the shipment of goods from one location to another, the basic responsibility of reducing carbon emissions takes priority. Many vehicles run on fossil fuels; however, implementing a “green” solution to today’s fleet could mean the difference between a low and high carbon footprint for your company.

Today’s transportation industry experts understand how each mile of travel represents additional emissions into the atmosphere. By reducing the overall number of miles driven, the total amount of noxious gasses released is reduced. Consequently, the company can benefit from not having to pay excess fines or penalties for violations of environmental regulations, which depend on the location of the respective shipper.

Furthermore, streamlining transportation options through high-efficiency means, such as ocean transportation or transportation in electric vehicles, enables a shipper to create an effective, sustainable solution to transport many goods across great distances.

2. Reducing the Amount of Waste Products

When thinking about transportation costs, the primary cost seems to always reflect fuel costs. However, each vehicle contains thousands of parts, gallons of oil, and at least four tires, which are all designed to wear out over time. Each of these products has a finite life expectancy, and inefficiency in transportation will only result in the replacement of these items at a faster rate. Unfortunately, this increased rate represents the loss of sustainability within a given transportation company.

For example, driving with an empty truck from a destination to a distribution center in another state creates many forms of waste. The life expectancy of all of the materials in the vehicle are cut in half immediately without any benefit to the company. This does not even take into account emissions nor wear on national roadways. Every movement costs money, and some of these costs are not even the responsibility of the company, such as damage to roadways. However, each consequential action, such as the repairing of the roads, results in additional energy expenditure somewhere. As a result, the company’s carbon footprint grows more with each movement.

3. Reducing the Amount of Energy Consumed

Speaking of energy, the amount of energy used by a shipper reflects its logistics sustainability. If a shipper opts for a faster mode of transportation with a greater cost to the environment, the consequences could easily outweigh the benefits. This is the great conundrum of the transportation industry. The fastest option is not always the most efficient, yet the most efficient option is usually the fastest.

It really does not seem like it makes sense, but by making small changes in the amount of energy used across the board, from loading to packaging to transporting multiple parcel shipments to go via the LTL mode, a company can get products delivered on time without increasing the carbon footprint. Obviously, some customers will continue to expect immediate or priority delivery. However, shipping a single item is inefficient. Shipping multiple items by consolidation could be less damaging than shipping 20 different items in 15 different trucks across multiple states. Essentially, the less time must carry a savings equal to or greater than the cost of using the less efficient method.

4. Alignment With Governmental Regulations and Goals

Depending on your company’s location, you could face many different environmental regulations and statutes for the production and shipment of your merchandise. If you fail to achieve logistics sustainability, i.e., using logistics to support a certain level of sustainability, by a specific degree, you could be on the hook for fines, penalties, and additional criminal or civil consequences. Government-driven regulations have a basic goal of ensuring future generations the resources to survive, and you have a share in this responsibility. Not only will you save money by achieving sustainability in shipping costs, you can avoid these potential consequences.

5. Increasing Awareness Among Customer Base

Consumers are becoming more conscious about the type of products they buy and how the respective sellers operate. The modern world and social media has made sharing information about a company’s activities part of the lives of millions of customers, and your company’s image depends on your honesty and role in achieving a sustainable future.

A few poor decisions could lead to massive backlash and boycott across social media channels, and your business could fail. By using a carrier or 3PL focused on logistics sustainability and optimization with proven sustainability practices in place, you can help minimize the scrutiny of your operation and improve public perception of your company. Across geographic and political barriers, customers are gaining more knowledge about how your company operates.

Sustainability seems complex, yet it’s simply taking today’s actions and improving them to ensure plenty of resources for the future. Many logistics sustainability measures may require significant investment; however, with Freightgate we provide easy to integrate supply chain options to help with a companies sustainable footprint with our built in carbon footprint modelingrerouting optimizationnear-shoring risk mitigation.

While the topic and long-term solutions may seem overwhelming, sustainability does not have to be complicated or get done in a vacuum. Freightgate has taken steps towards helping companies reach their sustainability goals with our supply chain technology. 

Freightgate Can Help!

Dynamic Global Routing and Execution

Everyone in Logistics and Supply Chain is affected by the perfect storm with record high shipping rates, severely constrained capacity in all modes.  The calls for more Supply Chain Resiliency are louder than ever, yet a multi-dimensional optimization of alternate routing choices that could even attach a value to each ton of carbon emission appears on way to few radars.  Using Freightgate’s logisticsCloud — you can compare routing options across modes as well as leg combinations with ease using a single API call or interactive user query in the cloud platform.

Smart Procurement Options

Today there are smart procurement practices allowing companies to consider carbon emissions of their transportation choices.  Assigning values e.g. driven by the cost of carbon offsets; first by transporting their cargo on the most optimized route, another logical step for companies to set targets and report logistics emissions across their global supply chain. 

Using Freightgate’s procurement solutions, a company can measure and track emissions from their global supply chain. Additionally, they can provide insight on smart procurement practices to minimize emissions and provide the most optimal route for shipments to reduce supply chain costs as well as reduce the impact on the environment.

IoT Trackers and Recycling

Freightgate offers some of the most advanced IoT trackers in the market a natural vertical extension, perfectly augmenting the multi-layered PO & shipment visibility and event management while also offering a comprehensive recycling program. For 5G and 2G Solo single-use trackers weighing less than 100g, our customers can now add the best IoT tracking without negative impacts on the environment or their shipment.

With the help of forward-thinking individuals, innovative ideas, and creative solutions, we can lessen the impact we have on our blue planet.